20/20 Vision Centre Ltd is an optical firm providing highly accurate prescriptions for patients. Our solution uses the firm’s descriptive name in descending scale to create a classic eye chart, representing their commitment to helping patients attain 20/20 vision. The stationery’s blurred and clear letters symbolize the optometrist’s skill in bringing her patients’ vision into sharp focus, engaging the audience in discovering the crisp, clear forms of the company name and providing viewers with the experience of achieving 20/20 vision.